How to Launch an NFT Marketplace? The Complete Guide

7 min readJun 9, 2021


I would wish to start with some impressive numbers. Consistent with research published on, the entire value of NFT transactions in 2020 increased by 299% compared to an equivalent period last year and exceeded $250 million. Also, the whole number of active wallets performing NFT transactions increased by 95%. Experts predict that NFTs will become the drive behind the virtual economy within the next decade. The purpose is that the NFT market is predicted to grow, and it is time to believe how you’ll enjoy it. Creating a Non-Fungible Tokens marketplace is one of the good opportunities for this. So, I have even put together an in-depth guide that will answer the questions of how to develop an NFT marketplace and succeed. So, prepare, and let’s get started!

Once again, what are NFTs?

When we mention Non-Fungible Tokens, we mean NFT. MostNon-Fungible Tokens are built on Ethereum using ERC-721 and ERC-1155 standards. Unlike regular tokens, which are fungible and have an equivalent value, each NFT is exclusive and can’t be replicated, replaced, or split into parts. For instance, if you lend someone $10, it doesn’t matter if you get an equivalent bill back. You only need $10. But when it involves collectible coins, each of which is exclusive and has its value, things change dramatically. Non-Fungible Tokens is this individual coin, one of a sort.

NFTs have some properties that differentiate them from other tokens:

Uniqueness. Each Non-Fungible Tokens token may be a unique asset, and it’s a particular set of metadata.

Indivisibility: NFT can’t be divided into lesser denominations.

Authenticity: Each Non-Fungible Tokens has an owner, and this information is verifiable.

Non-interoperability: One NFT isn’t adequate to another NFT. You can’t simply exchange them, unlike Bitcoin or Ether, for instance.

These properties make NFT ideal for representing rights to digital assets, which also are unique. Such an asset is often a picture, music, digital artwork, game item, game character, etc. Thus, many creators, musicians, collectors have gotten an opportunity to become a part of the web economy by tokenizing their assets. But still, they have marketplaces for selling/buying NFTs. Non-Fungible Tokens marketplaces could operate as an auction platform allowing creators and buyers to seek out and choose the most straightforward deals for both.

Read the Introduction to Non-Fungible Tokens (NFTs) to learn more about what NFTs are and how they will be used.

What is an NFT marketplace?

Unlike Bitcoin or Ether, you can’t directly exchange non-fungible tokens on various crypto exchanges. To shop for and sell NFTs, you would like dedicated platforms. NFT marketplace may be a decentralized platform that permits you to store and trade non-fungible tokens. Lots on such a platform are often offered at a hard and fast price or sold through an auction. Most Non-Fungible Tokens platforms require buyers and sellers to possess crypto wallets for completing transactions. There are different types of Non-Fungible Tokens marketplaces. Some are more exclusive, while others are focused on letting anyone create and sell their art.

How does an NFT marketplace work?

NFTs are implemented using smart contracts. Each token contains unique information (metadata) recorded in its smart contract, and a blockchain provides its immutability and security. To create an NFT marketplace, we’d like to make a token protocol, usually on the Ethereum network. This is often a particular group of intelligent contracts that ensures the implementation of certain marketplace features. Further, this protocol is integrated with the marketplace system.

Currently let’s mention how NFT marketplaces work from the client-side. For the foremost part, all NFT auction platforms share a standard flow. First of all, a user must check in for a platform and install a digital wallet to store NFTs and cryptos. The registration process on the forum is directly associated with a crypto wallet. You check-in together with your wallet. Then the user can build his collection by loading items to display his work. The user also can choose which payment tokens he’d wish to accept for his art and set a secondary sales fee if the platform suggests it.

NFT marketplace development: where to start out

Now that your skills in NFT marketplaces work and what sorts of these platforms are on the market, it is time to debate your project in additional detail. If you want to develop an NFT marketplace, I might suggest you begin with the business part. Like the other software package, you would like to understand who you’re building your platform for and what problems it’ll solve. Next, you’ve got to decide on an inventory of features and choose one among several technical implementation options of your idea.

Essential Features of NFT marketplace

NFT marketplace combines marketplace and auction platform features. Users should be ready to create their collectibles and sell them. Also, different marketplaces provide some additional functionality to draw in users and make their user experience exceptional. Launch your list with core platform features that will allow users to hold out basic operations:

Searching for items

As with any marketplace, your platform should support category management and tagging to make it simply for users to seek out collectibles they’re curious about. Implement an inquiry bar on the location, add categories. For instance, OpenSea divides items into the following categories: Art, Domain Names, Virtual Worlds, Trading Cards, Collectibles, Sports, Utility. You’ll choose yours.


Filters also make it simple to navigate a site, especially if there are tons of collectibles on the platform. Give users the likelihood to pick items by category, payment method, collection, listing status (e.g., “new,” “has offers,” then on). This may significantly reduce the time between NFT selection and buy.

Creating listings

The process of Non-Fungible Tokens submission and creation of the gathering shouldn’t take long. believe the flow. Presumably, you would like something like OpenSea’s Collecting Manager to manage collections and items. A user should be ready to upload a file on the collectible creation page and fill within the basic token properties like name, description, and tags. I counsel you to check-in for several marketplaces to seek out what flow of making NFT and listing it purchasable you wish the foremost and what stages you’d do great.

Status of listing

Status of the listing also assists users in selecting Non-Fungible Tokens for purchasing. By searching, sorting, and filtering, they will find the simplest options faster and easier. Also, statuses help sellers navigate better, especially if you would like to implement a collectible verification process. In this manner, you’ll inform sellers at what stage of the verification process their items are.

Buying and Auction

The development of the auction mechanism for your platform is a significant critical part of the project. You would like to supply bidders with an easy-to-use and efficient NFT buying system. Therefore, it’s better to incorporate the bid expiration date within the form to offer users more control over their bids. Plus, the auction watchlist permits viewing details about the present status of requests.


Your users need wallets to send, receive and store digital currencies and non-fungible tokens. The most straightforward thanks to doing that is to supply a user with a connected wallet that he already uses. For instance, Rarible offers platform members to attach one of their choice wallets: MyEtherWallet, Coinbase Wallet, Formatic, or WalletConnect. OpenSea offers several additional options. So, we also got to compile an inventory of wallets that has got to be supported by the platform and ensure their integration.


Ratings are excellent, thanks to helping new users choose NFTs. Plus, they act as a gift for the simplest top sellers, confirming their reliability. So you’ll use this as an additional feature.

NFT marketplace features aren’t limited to those listed. Each platform offers some unique functionality. In this manner, they struggle to enhance communication with users and increase the extent of user engagement. Believe in your ideas. For instance, you’ll implement a push notification system to tell users about bid changes, new collectibles, or the status of their listings. Or build a community by creating a forum on the platform. Some marketplaces even have their blogs. Draw the right NFT marketplace in your mind, and it’ll become the start line of your project.

Read also ‘How to launch a successful DeFi project.’

How do Brugu Software Solutions assist you in building an NFT marketplace?

After you’ve learned how to develop a Non-Fungible Tokens marketplace, it is time to speak about how our team can assist you. Brugu Software Solutions may be a custom software development company offering full-cycle software development services, from business analysis and UX/UI design to deployment,and support. Since 2021, Brugu Software Solutions has been a part of Sigma Software Group, Swedish software development and IT consulting firm with over 1,150 specialists in Ukraine. Blockchain development is one of the most specializations of Brugu Software Solutions.

If you would like to create your own NFT marketplace, we will provide you with several options, including custom development and creating a marketplace supported by the OpenSea SDK. We aren’t limited to digital assets, so we will develop an NFT platform that meets all of your requirements. The Brugu Software Solutions team also can create separate NFT collectibles, like Hashmasks, if you would like to sell a series of tokens. For this, the distribution of tokens is made once. They’re divided by rareness and sold together in a large gallery. The worth of assets depends on the rarity of tokens.




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